Front Row Live: Three days of innovation and creativity at Doha Festival City

The "Front Row Live" event, a distinctive fashion and beauty event that lasted for three days at Doha Festival City in collaboration with Harper's Bazaar Qatar, concluded with a dazzling closing ceremony on Saturday that combined creativity, innovation, and art. The event offered a variety of experiences, including fun activities, educational workshops, and inspiring dialogues, reinforcing Doha Festival City's position as a premier destination for elegance and the latest fashion trends in Qatar.

The event was attended by a group of prominent international and regional figures, including Mona Kattan, co-founder of Huda Beauty and founder of Kayali, and Leonie Hanne, a global fashion icon, along with Maha Al Sulaiti, Director of M7, and Rono Salmon, Creative Director of Amouage. Influential figures such as Mashaal Al Nuaimi, Amira Al-Jaziri, Hanin Al-Saify, Jawaher Al-Fardan, Alanoud Jassem, Abdulaziz Al-Safadi, and Mariam Khairallah also participated in the event.

Source

Highlights of "Front Row Live"

The event included a wide range of activities that attracted fashion and beauty enthusiasts from various categories. Among the most prominent events:

1. Dazzling Fashion Shows:

• Global brands such as Maje, Sandro, Ava, and Hera presented distinctive shows.
• A special presentation from Harvey Nichols Doha focused on luxury women's fashion.
• A sustainability exhibition organized by Giles Mangalakshmi, where prominent brands such as Mhefhef, SR by Sonali Raman, and Aadima showcased innovative designs representing sustainability.

2. Dialogue Sessions with Prominent Figures:

• Mona Kattan, co-founder of Huda Beauty, presented a dialogue session that highlighted her experience in the field of beauty and the makeup industry.
• Leonie Hanne, a global fashion icon, made her first appearance in Qatar and spoke about her journey to global recognition.
• Mariam Khairallah presented a special makeup tutorial in collaboration with MAC.
• "Rise and Shine" session for health and wellness in collaboration with Jawaher Al-Fardan and Alo Yoga.
• Meetings with fashion and beauty experts who provided direct advice to the public.

Messages of Sustainability and Innovation

The event focused on sustainability and creativity as core values. The sustainability exhibition, in which emerging brands such as Mhefhef and Mohammed Al-Baker participated, was a clear message to support conscious environmental practices and encourage local and international talents to innovate responsibly.

Partnership with Harper's Bazaar Qatar

Doha Festival City's partnership with Harper's Bazaar Qatar is a strategic step to enhance its position as a destination for fashion and culture. Bianca Brigitte Bonomi, Director of Harper's Bazaar Qatar, said: "Together, we have provided a platform that promotes creativity and highlights local and global talents. The event is not just an event, but part of a long-term vision to support the fashion and beauty scene in Qatar."

Fashion Journey at Doha Festival City

"Front Row Live" was not the first event of its kind this year, but Doha Festival City presented the "Emerging Voices" event last September, which focused on sustainability and local talents. In October, the mall witnessed a partnership with Harvey Nichols that included dialogues with prominent figures such as Olympic champion Mutaz Barshim and Rhuigi Villaseñor, Creative Director of Rhude.

About Doha Festival City

Doha Festival City is one of the most prominent shopping destinations in Qatar and among the top 20 shopping centers globally. The center includes more than 500 stores on an area of 250,000 square meters, in addition to famous brands such as Debenhams, Harvey Nichols Doha, Chopard, Al Fardan Jewellery, Marli, Mikimoto, IKEA, and ACE.
The center also offers a unique collection of exclusive brands such as Alo Yoga, Lululemon, Gold Apple, Creed, and Hermès Perfume and Beauty.

The center also includes more than 100 dining options, in addition to distinctive entertainment destinations such as:

• Angry Birds World: The first park of its kind in the world.
• VIRTUOCiTY: The first center dedicated to digital games in the region.
• Snow Dunes: The first indoor snow park in Qatar.

With the conclusion of "Front Row Live", Doha Festival City affirmed its commitment to providing more events that combine creativity, sustainability, and communication. This event is just the beginning of a series of upcoming events aimed at strengthening the center's position as a major destination for fashion and culture in Qatar.